Cover work - Question 8 The Observer

Analyse the use of media media language to create meaning in the online Observer home page. Give two examples.

The Observer home page uses media language to create meaning in a variety of ways. Firstly the layout of the home page is used to create an air of formality. This is achieved through very organised, ordered boxes and columns that contain all the content and through the clearly delineated sections of the home page, which include 'features' 'news' and 'sport'.

This sense of order and formality is further reinforced through the use of a simple colour palette of a royal blue and white, both colours connote maturity and seriousness. This conveys to the observer reader that they can trust the contents of the website.