MOJO MAGAZINE COVER

This Magazine features the name of the company (MOJO) featured in bold, obvious, font at the top of the magazine. The main splash of this Magazine cover is David Bowie who is placed in front of the logo so you cant miss it. Also, magazines often do this, they use part of the main splash, usually the head, to cover part of the Cover name. They do this as magazine company's such as MOJO are established and the readers know what the name of the magazine is from just 3 words that appear on the front.

The use of boxes and columns in the magazine cover are used so that the reader is attracted to the magazine when they see it in shops and also, so they can put small pieces of information in them that otherwise would have been missed. For example, 'Free CD' is in its own box in bold in the top left hand side of the magazine so that people who see it will be encouraged to buy it. In this magazine, the headline and caption stand out above all other things and tell the reader whats going to be inside the magazine and also give the readers encouraging information such as, 'untold, unseen David Bowie', this makes the reader intrigued as to what the magazine has inside.

Along the sides of the magazine cover there are other articles that are featured in the magazine. In  the sidelines, to make the articles look fun and appealing they use slang. For example, in the Liam Gallagher strap line, he says 'id do an oasis re union for a fiver'. This is not necessarily what he said but the magazine paraphrases to make for an appealing sub heading.

Seb Hardy 

MUSIC VIDEO CODES AND CONVENTIONS

Wheatus Teenage Dirtbag

SK8ER BOI

1. Performance - the singer / band are seen to be singing and playing (including lip synching), to provide authenticity, so that followers believe in the talent and can see their star. Record labels sign stars and promote them  to ensure sales. Avril Lavigne sings throughout the video using a mike and draws a huge crowd of fans around her when she jumps onto a car roof in the street. She sings with great passion, energy and conviction, holding the mike close to her mouth. Close-ups show her every word (lip synching is a feature of music videos.) She performs for her fans and for her 'boyfriend' the sk8er boi who features in the narrative. Screens often feature in music video and the sk8er boi is videoing Avril Lavigne as he gazes adoringly up at her
2. Star - use of close-ups, sometimes direct eye contact with audience, to build relationship with audience. The star of the music video is obviously Avril Lavigne as she sings throughout the video and the story she tells directly relates to her love story about her and the 'skater boi'. Moments when, for example, they are in the car and she is with her friends all looking into the camera, almost involving the audience in her song and making it as though she is singing to them.
3. The visuals (what the star and other characters are seen doing) illustrate, amplify or contradict the lyrics (the 'story in the words'). Illustration = the visuals play out the story more or less literally; amplify = the words in the lyrics are only the starting point and the story develops in other directions; contradiction / disjuncture = the visuals do not interpret the words of the lyrics and may even show something contradictory. Avril Lavigne spends the whole duration of the video jamming out on her guitar which relates to the sk8er boi and the genre of rock and roll that the song is based on. For example, she is holding and playing the guitar as she sings about how the skater boi is on mtv.
4. The narrative usually features the performer in 'real life' situations but often with experimental types of film making such as hand-held, dramatic camera angles, symbolic codes and lighting
5. The visuals are usually cut to the beat of the music; the editing is often fast-paced; there is often use of montage, ellipsis and intercutting, stylish effects
6. Refrain - repeated chorus, sometimes with variations
7. Intertextuality - references to other media, films, performances, events

at November 09, 2017 No comments:

Editing In Cuffs

Editing is used in cuffs to create meaning throughout the extract. The first example of editing being used in Cuffs is when the police are training in the car park. Dissolves and fades are used to show time passing which shows the viewer that the police are training hard, which makes the audience both respect the police and their hard work and gives the audience an idea of how difficult their job's are.

My second point which shows how editing creates meaning in the extract, is when the father is about to jump off the building but the man talks him out of it and then eventually pulls him off the balcony before he can jump. Shot reverse shot is used constantly as the man tries to persuade him not to jump. In this scene we also see a cut to his daughter watching T.V in the room opposite. This makes the audience feel very sad as they now know that he has a daughter he's abandoning. At the end of the scene the police who stopped the man from killing himself walked off casually, walking away from the camera.

Seb Hardy

Mise-en-scene

In the first episode of Cuffs, we see Jake and Nathan go to the home of an alcoholic/drug addict and after calming him down and entering his house, we see mise-en-scene. The house is very dirty and un kept, also there is very little light. We are also shown bottles upon bottles scattered all over the house. This scene portrays the difficulty of being a police man and the painful situations they are in everyday through mise-en-scene.

In the nudist beach scene, we see drunken men intimidating and making fun of the naturists.The mise-en-scene in this scene is the drunken men's outfits and appearances. For example, the drunk men were wearing matching rugby jerseys and viking horns. This represents there masculine appearance and their ravaging relating to the vikings. When the police arrive, we see a contrast in the smart appearance and uniform of the police, to the drunken men all wearing viking horns.

Seb Hardy