Explain 2 reasons why a film company would release a video game linked to the film.
One reason why film company's would want to make a video game linked to a film is to appeal to different audiences and generations. For example, the lego movie itself is mainly targeted for kids but for the film to expand, they need a wider variety of audience members to watch the film. For this reason they release, the lego movie game that appeals more to teenagers who would buy the game. Playing the game introduces them to the story line and persuades them to watch the actual movie.
Another reason why film company's would want to make a video game linked to a film is to make more money off of a selling idea. The lego movie was very successful and made the amount it cost to produce in a week, the company wants to carry on with this idea to make as much of a profit as possible. This includes, merchandise, special edition lego boxes, a lego movie game, all of which to expand the company profits.
Seb Hardy
Mark 3/4
ReplyDeleteYou have mostly got this. Don't be afraid to state the obvious: vertical integration enables a business (like Warner) a to maximize the potential of a brand, in this case, Lego. It gives the existing audience new experiences and pleasures outside the film and reaches new audiences, such as non-cinema going video game players. With its successful global subculture, due to its vertical integration of games, films, magazines and competitions, the Lego brand can reach out to a larger audience through its range of products.