The movie title plays a huge role in any movie poster because it stands out the most to the audience and is the first thing they will read. The movie title gives audiences an idea and understanding of what the film will bring about and attracts certain genres and audiences. For example "The Lego Movie" will attract the younger generation towards the film. In the Ensemble Movie poster, the movie title is bold and easily recognizable. Also, to appeal to the target movie audiences (younger generations) the title is made out of Lego bricks.
In all of the individual movie posters, the main characters are identified by name. For example, Chris Pratt is Emmet. This comes under Relationships from the blumler and katz theory. The audience recognize Chris Pratt from other movies and we identify with him. This persuades audiences to watch the film. Another individual movie poster is the vitruvius poster. This poster has a close up of vitruvius and in bold, Morgan Freeman is vitruvius. This has the same affect as the Emmet poster. Audiences definitely recognize Morgan Freemen but mainly adults. Naming the cast in all off the posters convinces the parents to take their children to see the movie as even the parents want to see the movie knowing the cast.
The last movie poster has written in bold, Elizabeth Banks is wildstyle. In the movie wildstyle represents women and appeals to the female audiences. Putting this on a poster works in both ways, it appeals to the female audiences and also attracts parents who know Elizabeth banks and identify with her.
The second convention of the movie poster is the tagline. The tagline in the main Ensemble poster reads, The story of a nobody who saves everybody. This tagline is very important for attracting family audiences. The tagline allows everyday people, the target audience, to relate and identify with Emmet which plays a huge role in persuading people to watch the movie. Also the rhyme is appealing to younger audiences and effectively sums up the movie for them.
In the main Ensemble poster, all of the main characters are identified as the main central image. All of the most familiar recognizable characters are shown running away from an explosion. This sets the scene to show how action packed, the film is going to be and also shows the audience the characters in action. This genre code hugely attracts the family audiences.
Seb Hardy
Corrections:
In the close up with Lord Business, we see that he is very close up, in an extreme close up and his facial expression tells the audience straight away that he is an angry/evil character that is going to be the villain. The tagline says "Will Ferrell is Lord Business". This has two effects on the audience. Will Ferrell is a very established actor and his name is recognized and admired by many. This draws in and persuades the audience to go and watch the film so that they can see him in this role. Also, Lord Business sounds very corporal and gives the impression that the main villain is like a boss. This idea of a mean boss in the work place appeals to many adults and because of this, it allows them to see themselves as Emmit, defeating their boss.
Mark 5 out of 10. You are definitely on the right lines, Seb, and would be improve your mark in the exam with a few more points, such as below.
ReplyDelete1. In the ensemble poster, you comment on what attracts audiences, such as the chase and explosions promising the thrills of action adventure movies. Equally, as there are superheroes running away from an unknown enemy, this creates intrigue and subverts the genre.
2. The merging of film franchises within the context of the globalization of the media industry is clear from the depiction of the superheroes Batman, WonderWoman, the Green Lantern and Superman. This ensures that even larger audiences are reached. a range of ages will have grown up with these familiar characters.
3. You make relevant comments about the representation of Emmet as 'everyman' and notice the opposition created by the vocabulary (this is called antithesis). You should hammer home the point that, as such, he appeals to a family audience as we can relate to him. You should also explain that the tagline anchors this message: the nobody who saves everybody. 'Underdog overcoming odds' themes appeal to family audiences. You could draw attention to the 'reluctant hero' in Emmet who inspires us to believe that we could all be heroic when up against the forces of injustice, like Lord Business.
4. Sensible analyses of the individual posters but on the sketchy side. Draw attention to more of the details such as way in which villainy (being evil and scary) is constructed in Lord Business through the teeth-like imagery, the use of extreme close-up, the monobrow frown.
5. You do not tackle the Lord Business poster at all.